From diners to
diplomacy
Kullman Industries celebrates 75 years of building America
In
the same year Charles Lindbergh would make his solo crossing of the
Atlantic and Hollywood would introduce the "talking picture," a
quiet but determined Sam Kullman started his own company building diners.
Sam struck out on his own, leaving behind a good job with an industry
leader and now a major competitor. With the Great Depression looming,
perhaps it wasn't the best time for start-ups, yet Sam's business acumen
and attention to quality and customer loyalty allowed him to thrive. Six
years later, his former employer faced bankruptcy while Sam's new company
began a legacy of quality and innovation that now stretches 75 years - and
counting.
The
diner industry provided turn-key, portable restaurants that served a
market seeking fast, low-cost, home-cooked meals. Kullman Diners during
this period earned a reputation within its industry for innovation and
quality, placing it as a leader by the onset of World War II. The company
consistently strove to introduce the latest materials into its product
line, which then featured the earliest uses of stylized, fabricated
stainless steel and Formica surface laminates - elements that still make
the diner so immediately recognizable today.
Returning
from service in World War II, Sam's son Harold Kullman joined the company
after having earned his own degrees in finance and engineering. In a time
when the industry produced larger and more ornate diners, Kullman advanced
the design and construction standards of the industry. Sam's direction
would see Kullman build some of the roadside's most streamlined and
soaring restaurant designs.
Trends
would prove fickle, however. By the mid-1960s, the spread of the
"family restaurant" concept would induce Kullman's designers to
reverse course. Suddenly, the diner experience would reflect a cozier
setting drawing from colonial America - then all the rage in home
decorating.
Still,
the decade would not bode well for the industry. With the rise of the
fast-food industry encroaching on America's roadsides, the demand for
large, multi-sectioned diners had seriously contracted. The spreading
popularity of homey chains such as Howard Johnson's and their meticulous
attention to operational consistency threatened the family-owned diner as
never before.
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Kullman
expands into other modular markets with this bank in Marlbor, New
Jersey.
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Clearly, the company would need a new
direction or face its own demise. "We were friendly with presidents
of different banks," Harold recalls, "because we provided
financing for some of their diner projects." At the time, banks
looked to expand their business by building more suburban branches.
Kullman developed some plans up for branch banks, exploiting the
advantages of prefabricated construction.
The
result was America's first bank constructed in the modular process
installed in Marlboro, New Jersey and still in use. This milestone
coincided with the entry into the business of the Kullman family's third
generation, Robert Kullman. Seeing a new direction for the family
business, Robert set out to prove to the world of the benefits of modular
construction.
Strip
a diner of its stainless steel, its restaurant equipment, furnishings and
ornamentation, and what remains is a highly durable steel and concrete
building module, that interconnects with other such modules to form a
variety of building types. Kullman, with Robert's urging, aggressively
pursued this new potential in the corrections, educational, institutional,
and broader food service markets.
The
company coined the term "Accelerated
Construction" to describe a building process free from the
uncertainties of weather, site conditions, and contractor relations.
Accelerated or factory construction utilizes the same building materials
and labor found on any project site, but with an extra measure of quality
control and predictability.
With
the explosive growth of wireless communications, equipment shelters have
also become a core part of the company's business. Kullman's design-build
capabilities and tight control over the manufacturing environment made it
a logical candidate for mass-producing diminutive but vital structures to
protect sensitive communications equipment against extreme weather and
vandalism.
If
you don't use a cell phone, you don't eat at diners, you or your child may
have attended one of the many school facilities Kullman has constructed.
Kullman calculates over 60,000 students presently attend the over 2,500
classrooms built by the company in just the last 20 years.
In
1994, Kullman made history yet again by building a United
States embassy building at its plant in Avenel, New Jersey and
shipping it to Bissau, Guinea-Bissau. This development marked the first
construction of an American embassy in America, and its success led to
projects for Ashgabat, Turkmenistan and Bishkek, Kyrgyzstan. Built,
shipped, and assembled by American personnel with security clearances,
Kullman helped the State Department avoid the security risks that often
plague on-site construction by local labor in foreign countries.
With
all those old stainless steel diners disappearing off the landscape, the
smart money betted on the diner's extinction. Yet, some individuals took
notice and worked to elevate this unique architectural form into a new
level of appreciation. In 1988, Jeffrey Gildenhorn's new restaurant in
Washington, D.C. drew its inspiration from the style of a classic 1950s
vintage Kullman diner. Gildenhorn asked the company to build the American
City, a retro-styled diner that complied with all modern building codes.
Kullman has since furthered this trend with new retro-styled diner
construction and renovations across the northeast and overseas.
In
1995, Kullman moved to its new facility in Lebanon, New Jersey, greatly
expanding the company's capacity to produce an increasing variety of
building types. In the past decade, Kullman constructed hospitals and a
college campus, while its food service division has branched out to build
double drive-thru hamburger restaurants and stylish drive-up businesses
for coffee vendors. In 2003, the company expanded its presence in the
correctional facility market by acquiring the key assets of Mark
Solutions, Inc., the leading manufacturer of galvannealed steel jail and
prison cells.
Chief
Operating Officer John Lefkus proudly acknowledges the company's diner
heritage, while pointing to the company's successful transformation and
its role in our society:
"The
next time you talk on a cell phone, leave your child at school, call a
police dispatch for emergency services or wonder how Americans are being
protected in overseas embassies, think Kullman."
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