New York Architecture Images- 394 West Broadway.

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	New York Architecture Images-Soho 394 West Broadway.
architect	John Whitenack
location	392-394 WEST BROADWAY South of Spring Street
date	1872
style	Renaissance Revival
construction	Cast Iron Facade
type	Shop Office Warehouse

images

notes	Along the west side of West Broadway between Spring and Broome Streets stand three handsome five–story, iron–front structures. Designed by three different architects for three different owners, they were built as warehouses providing backup services to the retail stores on Broadway. Of particular interest among these three is the building numbered 392–394 West Broadway, which was designed by John Whitenack. The warehouse rises four stories above a tall ground floor. Six bays across, its 24 enormous double–hung windows are framed by attached columnettes with stylized capitals from which spring segmental arches over each window. The middle windows are now partially obscured by a fire escape. Scrolled brackets support the assertive roof cornice that has an arched pediment over the middle two windows. The facade was recently painted in two colors – forest green on the ground floor and medium gray on the upper floors. The cornice is gray and green paint redefines the once faded date of construction, 1872, in the center of the arched roof pediment. Little is known about the tenants who occupied 392–394 West Broadway in the past. A 1973 photograph showed a printing firm occupying the second floor and an art gallery on the ground floor. For the last four years Smith & Hawken’s garden supply store has filled the spacious ground floor.
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