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New York Architecture
Images-Seaport and Civic Center THE WOOLWORTH BUILDING
Landmark
Tallest building in the
world, 1913-1930
792 feet, 241
meters.
55-stories
Top 25 NY Buildings |
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architect
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Cass Gilbert |
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location
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233 Broadway |
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date
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1911-1913 |
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style
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Neo-Gothic,
Art
Deco |
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construction
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Height: 792 feet, 241
meters
Rising from a 27-storey base, with limestone and granite lower floors, the tower is clad in white terra-cotta and capped with an elaborate set-back Gothic top, with the spire rising to the height of 241.5 m. It was to be the tallest building in the world for 17 years, until the completion of the 40 Wall Street.
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type
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Office Building |
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Woolworth Building Architect: Cass Gilbert Completed: 1913 Frank W. Woolworth, the five-and-dime store king, commissioned architect Cass Gilbert to design a Gothic-style skyscraper on a full-block front on Broadway between Park Place and Barclay Street. When the building was erected it rose across the street from the main downtown Post Office by Alfred Mullett. This massive mansarded structure of 1875 was later demolished and the site reclaimed as part of City Hall Park. Woolworth wanted his building to become the tallest in New York, and in the world, which meant that it needed to rise more than 700 feet– the height of the Metropolitan Life Tower. As the height escalated from a projected 625 feet to 792 feet, the cost grew from an estimated $5 million to the final cost of $13.5 million. Extensive foundations and wind bracing necessary for the tall tower as well as the ornate terra-cotta cladding and sumptuous interior fittings both inflated costs and created one of the masterpieces of early skyscraper design. The exterior is clad in a cream colored terra cotta with subtle blue and yellow accents in the glaze. The design evokes the guildhall architecture of France and Belgium. Above the 24th floor a tower rises to the equivalent of 55-stories and is capped by a high-pitched copper roof, now a green patina, crowned with tracery and gargoyles. An observation deck, once open to the public, has been closed for decades. The sumptuous lobby features marble, fine mosaics and a rich program of sculpture, including brackets with medieval-style caricatures, including Mr. Woolworth counting his dimes and Gilbert cradling a model of the building. Allegorical murals of Commerce and Labor and ceiling vaults accented with thousands of gold tesserae make the lobby seem like a church. Indeed, the gothic tower was nicknamed "The Cathedral of Commerce."
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Mr. Woolworth financed the skyscraper in cash, which was unusual for a project of this size and cost, and he noted that the tower would be a valuable generator of publicity for the company. Still, through the 1910s, the Woolworth Company only occupied one and a half stories of the building. The rest of the building was occupied by more than 1,000 tenants. For most of the twentieth century the building never had a mortgage -- something almost unheard of for such a large commercial structure. In 1998 the Woolworth Company's successor, the Venator Group, sold the tower for $155 million: this was the first time the property changed hands in its 85-year history. At the time of its completion the Woolworth Building was widely praised for its elegant massing, and the slender proportions of its tower. It was a paradigm of responsible high-rise architecture for the slender tower. which did not significantly limit the amounts of light reaching the street. Its slender silhouette contrasts strongly with the bulk of 120 Broadway, the Equitable Building, completed in 1915. Still, as a business proposition, the building's tower section has always been impractical since its floor-plate allowed only a small number of elevators, hardly enough to serve the needs of the first class office space it was intended to house. This problem may be rectified with the tower's conversion to residential use - a program that will not require such high elevator capacity. 2. City Hall and City Hall ParkArchitect: John McComb, Jr. and Joseph Francois Mangin Completed: 1811 Architect John McComb, who had designed Castle Clinton in Battery Park, joined forces with Joseph Francois Mangin, an emigré architect from France, to win the competition to design a new home for the city government. McComb and Mangin eschewed the standard English forms and simple materials that had until then defined the architecture of the new republic. Instead their design referenced French sources reflecting post-revolutionary politics City Hall Park has recently undergone extensive remodeling which created an open space with a nineteenth-century character. The elaborate tiled fountain and gaslights at the center of the park are reproductions of the park's mid nineteenth-century fixtures.
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The Woolworth Building was commissioned in 1910 by Frank W. Woolworth, the
head of a multi-million dollar chain of five-and-ten-cent stores. This
was to be the headquarters of his vast empire, and as such, Woolworth
wanted to the building to reflect not only the company's success, but the
success of twentieth-century commerce as well. This building had to be a
true "cathedral of commerce."
The Woolworth Building artfully avoids the common subdivisions of base,
shaft and capital. The main tower, at the front and center of the
building, rises with only three minor setbacks, capped by a pyramidal
roof. As a whole, the tower seems to rise in one soaring vertical mass.
The minor setbacks only accentuate the sense of height.
Essentially, the Woolworth Building is a thirty-story tower set upon a
thirty story base. Vertical bays of windows and gothic-style
spandrels are set off from one another by vertical piers that are meant to
express the structure of the building.
Gilbert's challenge here was to synthesize traditional aesthetics in the
structure of a new office building. After all, how does one design a sixty
story Greek Temple or Italian palazzo? With the completion of the
Woolworth Building, Gilbert established a successful aesthetic for New
York skyscrapers.
At the base, the building is a practical U-shaped mass that maximizes the
amount of light in offices. It spirals upward in a sheer Gothic fantasy of
arches, spires, flying buttresses and gargoyles. The Woolworth Building is
essentially a twentieth century building clad in fifteenth century gothic
details. But it works.
After the building opened, Gilbert objected to the constant comparisons
between the Woolworth Building and a gothic cathedral. Numerous gothic
ornamentations are apparent of course, but as Gilbert argued, the design
of the Woolworth Building was no different than that of most other
skyscrapers -- the building's surface expressed its structure, the steel
frame. Whatever ornamentation was "hung" on the surface had
little or nothing to do with structure itself.
Gilbert
covered most of the building in a skin of ornamental cream-colored terra
cotta instead of masonry to stress that the walls themselves, despite
appearances, were not load-bearing.
Cass Gilbert would be hard pressed to claim that the Woolworth Building's
interior reflected anything BUT a gothic cathedral. Designed as a grand
arcade, the public areas are certainly gothic in nature. Warm marble,
sculpted relief, vaulted mosaic ceilings and painted decoration all
contribute to an awe-inspiring environment truly worthy of the title
"cathedral of commerce."
E.V. Lucas, a visiting Englishman, in 1920, compared the Woolworth to the
Cathedral of St. John the Devine and was moved to write, "No matter
how many more millions of dollars are expended upon that strange medley of
ancient forms which go to make up New York's new cathedral, where
Romanesque and Gothic seem already to be ready for their divorce, the
Woolworth Building will be New York's true fame. Whoever designed that
graceful immensity not only gave commerce its most notable monument to
date, but removed forever the slur upon skyscrapers. The Woolworth
Building does not scrape the sky; it greets it."
The Woolworth Building is indeed worthy of the title "cathedral of
commerce." It is not only a monument to the Woolworth empire, but
also to the guilded age of New York City commerce and architecture.
Another rare fact about the Woolworth Building -- it served as the
company's headquarters right up until Woolworth's 1997 declaration
of bankruptcy.
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The Woolworth Building, at fifty-seven stories, is one of the oldest — and
one of the most famous — skyscrapers in New York City. More than ninety
years after its construction, it is still one of the fifty tallest
buildings in the United States as well as one of the twenty tallest
buildings in New York City. The building is a National Historic
Landmark, having been listed in 1966.
Architecture
Constructed in neo-Gothic style by architect Cass Gilbert, who was
commissioned by Frank Woolworth in 1910 to design the new corporate
headquarters on Broadway, between Park Place and Barclay Street in Lower
Manhattan, opposite City Hall, the Woolworth Building opened on April
24, 1913. Originally planned to be 625 feet (190.5 meters) high, in
accordance with the area zoning laws, the building was elevated to 792
feet (241 meters); construction cost was US$13,500,000 and Woolworth
paid in cash.
With splendor and a resemblance to European Gothic cathedrals, the
structure was labeled the Cathedral of Commerce by the Reverend S.
Parkes Cadman during the opening ceremony. The tallest building in the
world until the construction of 40 Wall Street and the Chrysler Building
in 1930, an observation deck on the 58th floor attracted visitors until
1945.
The building's tower, flush with the main frontage on Broadway, is
raised on a block base with a narrow interior court for light. The
exterior decoration was cast in limestone-colored, glazed architectural
terra-cotta panels. Strongly articulated piers, carried — without
interrupting cornices — right to the pyramidal cap, give the building
its upward thrust. The Gothic detailing concentrated at the highly
visible top is massively scaled, able to be read from the street level
several hundred feet below. The ornate, cruciform lobby has a vaulted
ceiling, mosaics, and sculpted caricatures that include Gilbert and
Woolworth. Woolworth's private office, revetted in marble in French
Empire style is preserved.
Engineers Gunvald Aus and Kort Berle designed the steel frame, supported
on massive caissons that penetrate to bedrock. The high-speed elevators
were innovative, and the building's high office-to-elevator ratio made
the structure profitable. Tenants included the Irving Trust bank and
Columbia Records, who housed a recording studio in the building.
Recently
Owned by the Woolworth company for 85 years until 1998, when the Venator
Group (formerly the F.W. Woolworth Company) sold the building to the
Witkoff Group for $155 million [1].
After the September 11, 2001 attacks a few blocks away, the building was
without electricity and telephone service for a few weeks but suffered
no significant damage. Increased post-attack security restricted access
to most of the ornate lobby, previously a tourist attraction [2].
The structure has a long association with higher education, housing a
number of Fordham University schools in the early 20th century. Today
the building houses, among other tenants, Control Group Inc, and the New
York University School of Continuing and Professional Studies' Center
for Global Affairs.
In popular culture
In the computer game Sim City 3000, the "Quigley Insurance" building is
modeled after the Woolworth Building.[citation needed]
The Woolworth Building is one of the available landmarks in the computer
game Tycoon City: New York.[citation needed]
The Woolworth Building was featured in the showdown of Walt Disney
Pictures' 2007 film Enchanted.
The Woolworth Building is featured in the 1999 thriller film The Bone
Collector.
References
^ Woolworth Building. National Historic Landmark summary listing.
National Park Service (2007-09-23).
^ ["The Woolworth Building", by Patricia Heintzelman and Cecil McKithan,
January 6, 1978PDF (439 KiB) National Register of Historic Places
Inventory-Nomination]. National Park Service (1978-01-06).
^ [The Woolworth Building--Accompanying 3 photos, exterior, from
1975.PDF (563 KiB) National Register of Historic Places
Inventory-Nomination]. National Park Service (1978-01-06).
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