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For years after
the concentration of legitimate theaters moved north of Times Square the
Theater Guild, founded to present high-quality plays, was operating out of
its quarters on 6th Avenue and 35th Street, the Garrick Theater, built by
Ned Harrigan in 1890. The Guild, believing much of its audience was lost
to the uptown theaters, commissioned its new home in 1923 and the Guild
Theater, with heavy support from its patrons, was erected during 1924 to
1925. The theater's overall architecture is uninspiring and unimposing,
just a bit of Tuscany dropped in Midtown Manhattan. During the 30s an
impressive list of shows was produced at the Guild, though for some reason
(slightly out of the way?) the theater proved to be unpopular with
audiences
In 1943 the
Theater Guild was forced to cede control of the theater and it was leased
as a radio studio until 1950, when it was purchased by the
federally-funded American National Theater and Academy, hence the
theater's new name, the ANTA. With federal funding came a drop in support
from patrons and ANTA became a totally subsidized house in 1968. Through
the '70s the ANTA was only able to mount a couple of productions of note
and was purchased by the Jujamcyn Organization in 1981 and renamed the
Virginia. Since that time the theater appears to be a commercial success,
with a new strategy of filling the house with smaller musicals and revues
that might not survive in the larger musical theaters, but draw enough
people to the Virginia's fringe location. The theater was designated a New
York City landmark in 1985. The premiere show at the Guild Theater was a
production of Caesar and Cleopatra on April 13, 1925
1927
Alfred Lunt, Lynn Fontanne, Margalo Gillmore and Earle Larimore star for
178 performances in S N Behrman's comedy The Second Man
1927
A smash hit in its time, Dubose and Dorothy Heyward's Porgy stars
Frank Wilson and Evelyn Ellis. The drama takes to the boards 367 times
1928
Despite a cast that included Alfred Lunt, Margalo Gillmore, Morris
Carnovsky and Helen Travers, Eugene O'Neill's Marco Millions can't
quite make it to the 100-performance mark. It closes after 97 tries
1930
Imogene Coca and Ray Heatherton make their Broadway debuts in The
Garrick Gaieties, a reminder of the Theater Guild's earlier home
1930
Maxwell Anderson's Elizabeth the Queen stars Lynn Fontanne in the
title role. Opposite her? Alfred Lunt, of course
1931
This isn't Oklahoma! . . . yet. Franchot Tone, June Walker and Lee
Strasberg star in Lynn Riggs drama Green Grow the Lilacs, which is
the basis for one of America's defining musicals
1932
S N Behrman's comedy Biography stars Ina Claire and Earle Larrimore
and runs for 210 performances
1933
Elisha Cooke Jr, Ruth Gilbert and George M Cohan share the stage for 289
performances of the Eugene O'Neill comedy Ah! Wilderness
1938
It flopped the first time around: Thornton Wilder's The Merchant of
Yonkers limps through 39 performances. As The Matchmaker in
1955 it has a hit run of 486 shows at the Royale and, in 1964 starts a
2,844 performance run as the now-classic Broadway musical Hello Dolly!
Sometimes it's good to give a show the woman's point of view
1940
Elmer Rice's Flight to the West features Paul Henreid, Betty Field,
Hugh Marlowe and Karl Malden
1951
The first half of the '50s is going to be rough for the newly-named ANTA. Peer
Gynt has an all-star cast of John Garfield, Mildred Dunnock, John
Randolph, Nehemiah Persoff, Sherry Britton and Karl Malden. 32 times and
it's out
1951
Arlene Francis, Burgess Meredith, Melvyn Douglas and Peter Cookson take to
the Guild's stage for 16 performances of Edmund Wilson's Little Blue
Light
1955
Tyrone Power, Katharine Cornell, Christopher Plummer and Sydney Pollack
star in 69 performances of Christopher Fry's Dark is Light Enough
1956
At last, a legitimate hit. Paddy Chaefsky's Middle of the Night
stars Edward G Robinson, Gena Rowlands and Anne Jackson. The show runs for
477 performances
1958
And a musical hit. David Wayne, Jerome Cowan and Robert Morse share the
stage in the Abe Burrows-Marian Bissell-Jule Styne-Betty Comden show Say
Darling
1958
A show not produced by ANTA wins the Pulitzer and the Tony.
Pat Hingle is between Christopher Plummer's God and Raymond Massey's Devil
in Archibald MacLeish's drama JB. The show was produced by Alfred
de Liagre Jr and directed by Elia Kazan
1961
Paul Scofield makes his Broadway debut and earns a Tony
for his performance in A Man for All Seasons. The show and director
Noel William also earn Tonys
1964
Alan Alda and Diana Sands star for 421 performances of William Manhoff's The
Owl and the Pussycat
1965
The ANTA's first long-running hit is the Dale Wasserman-Mitchell
Leigh-Joseph Darion musical The Man of La Mancha. The show stars
Richard Kiley, runs for 2,328 performances and earns Tonys
for Kiley, director Albert Marre, composer Leigh and lyricist Darion
1976
It takes some music and dance to break the ANTA out of its doldrums. Bubbling
Brown Sugar, a riotous revue, features Joseph Attles, Vernon
Washington, Lonnie McNeil and Carolyn Bird for 766 performances
1983
More music and more dance at the now Virginia Theater. Natalia Makarova
wins a Tony
as she keeps us on the edge of our seats in the Lorenz Hart-Richard
Rodgers musical On Your Toes
1988
Even Betty Buckley can flop. Carrie. Bad idea. 5 shows
1989
The Larry Gelbart-Cy Coleman-David Zippel musical City of Angels
wins a Tony
as best musical and for Gelbart, Coleman, Zippel and for actors James
Naughton and Randy Graff
1992
Jelly's Last Jam shakes up the Virginia 569 times with music by
Jelly Roll Morton and performances by Savion Glover, Gregory Hines and
Tonya Pinkins. Hines and Pinkins take Tonys
1995
It doesn't take much to make some people happy. The Jerry Lieber-Mike
Stoller revue Smokey
Joe's Cafe opened Mar 2, 1995 and audiences are still flocking to
it in 1999
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