Midtown096.jpg (52153 bytes) New York Architecture Images- Midtown

Shubert Alley


Henry B. Herts, 1913


Bet. W44 & W45, west of Seventh Ave. 





One Shubert Alley, Broadway's exclusive gift shop, is located in Shubert Alley between 44th and 45th Streets and between Broadway and 8th Avenue. Literally in the center of the Broadway theatre district, the store occupies the space once allotted to three dressing rooms of the legendary Booth Theatre. Stars such as Blythe Danner, Walter Matthau, Henry Fonda, and even the Lunts prepared for their shows in this same space. One Shubert Alley is sandwiched between the Booth and Shubert Theatres and thus has had many famous neighbors: "A Chorus Line", "Sunday in the Park with George", "The Elephant Man", and currently "Gypsy", to name just a few. What makes One Shubert Alley a star in its own right, however, is that it was the first store ever to sell Broadway show merchandise outside of a Broadway theatre. Years ago, if you wanted an "Oklahoma" program you would have to buy a ticket and attend the show in order to obtain it.