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New York Architecture
Images- Midtown Sony
Building
(originally AT&T Building) |
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architect
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Philip Johnson
and John Burgee |
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location
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350
Madison Ave., between E55 and E56. |
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date
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1984 |
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style
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Post-Modernism |
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construction
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type
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Office Building |
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images
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The AT&T building was a
commercially-well-timed reaction against Miesian modernism and its
derivatives:
'It has a modernist body standing
on classical feet and sports a large and variously defined
ornament as a head. There is at once a referential
anthropomorphism and a bond with the grand New York skyscraper
architecture, exemplified by the Empire State and Chrysler
buildings, which flourished before the nihilism of the Miesian box
took over. The base, moreover, is modeled deliberately on that of
New York City's Municipal Building created by the classicizing
firm of McKim, Mead & White in 1908 - hence the large central
arch... and the columned arcade. In addition, the architectural
decoration of the base is densely evocative of sacred building
types: the oculi recall the Duomo in Florence, the arcades... are
reminiscent of San Andrea in Mantua, and the Carolingian lobby
with its gilded cross vault and Romanesque capitals... fuse into a
Pazzi Chapel centering on the hilariously kitschy, gilded statue
of the Genius of Electricity...
The pediment... culminates with
symbolic references, depending on one's orientation, to car
grilles, a grandfather clock, a Chippendale highboy, and as an
in-joke, a monumental reference to the split pediment used earlier
by Venturi for his mother's house... The building thrives on this
very multivalency that despite all the carping... brought back the
representational and historicizing architecture of New York's
skyscrapers.'
Karl Galinsky , Classical and Modern Interactions, 1992
Carter Wiseman describes the building
as 'a unique fusion of aesthetic rebellion and corporate commerce...
less architecture than it was logo, less work of art than hood
ornament.'
That the AT&T building was
created by Philip Johnson, who brought the International Style to
America in 1932 with his MoMA exhibition and designed such pure
modernist forms as the Glass House in New Canaan, Connecticut is the
first irony of this building.
The second irony is that if the
building was a logo, it was a totally unsuitable one for its client.
As AT&T tried to rejuvenate itself in the late 1980s, the last
thing it needed was a massive granite corporate headquarters with
authoritative classical references. It left the building in 1992.
Philip Johnson completed this
building in the same year as PPG
Place in Pittsburgh, a strikingly different but logically
similar post-modernist approach.

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How to visit
The building is open during office
hours, accessible from Madison Avenue at 56th Street. It is now
occupied by Sony Music. For information call
+1 212 833 8000.
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notes
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Originally
built for AT&T, this office tower is perhaps the most well-known
skyscraper of the 1980s. It was designed by Philip Johnson, one of the
masters of 20th century architecture. In many respects, the building is a
tribute to the indulgent corporatism that has given rise to the tall
buildings vying for attention on the New York skyline. Certainly, in this
sense, it is one of the most noticeable. In particular, the top of the
otherwise bland, slab building is capped by a Chippendale pediment. Such
kitsch, historicist references became associated with Postmodern
architecture, a style that this building helped to popularize. Another
characteristic of Postmodernism is the vertical banding on the facade that
emphasizes the height of the building. This detail, reminiscent of Art
Deco, calls attention to the steel structure which is hidden beneath a
veneer of pink marble. More like early skyscrapers of the 20th century
than the modern buildings of the post-war period, the facade has stone
cladding rather than a glass and steel skin. The tripartite division of
the facade is emphasized by a large entrance and pedestrian arcade at the
base, a tall shaft with regular windows, and a wide band of windows just
below the building's crown. The entrance is a grand, glazed arch
surmounted by porthole-shaped openings. Originally, an open galleria at
the back of the site contained restaurants, retail shops and an outdoor
plaza carved out of the base under the shadow of the tower. The plaza
never succeeded as a public space and it was converted into an enclosed
retail store when Sony purchased the building not too long after its
completion. |
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contact
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nyc-architecture.com
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