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New York Architecture
Images-Gramercy Park Metropolitan
Life Insurance Company
700 feet (213 meters)
Tallest building in the
world,
1909-1913 |
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architect
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Napoleon LeBrun & Sons
(Pierre L. LeBrun for the new tower) |
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location
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One
Madison Ave., at 23rd St. |
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date
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East wing 1893; Tower,
1909. |
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style
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was Renaissance
Revival
, then became kind of Art Deco
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construction
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700 feet (213 meters) |
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type
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Office Building |
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images
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Above- Images of
souvenir pocketknife with thanks to Raymond Schaap of Holland. |
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See
also
Metropolitan Life Insurance Company, North Building
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notes
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Manhattan, in the early XXth Century -in
reason of the new technical improvements (electric-powered elevators, more
controlled wind bracing, new fireproof, heating, ventilation and plumbing
techniques) and the growing megalomania of powerful companies and trusts-
was the theatre of the first fight for height, height meaning supremacy.
After the completion of the Flatiron (Fuller Bldg) in 1903 (285 feet) and
the fabulous Singer Tower (612 feet) five years later, one of the most
important insurance company of the country decided to take up the
challenge, by adding a 700-foot tower to the existing building, erected in
1893. The latter was first a 11-story one, then 12 in 1895, with several
additions in 1901, 1902 and 1905 which added up to a 83,937 square-foot
full block coverage ground area. It was a traditional Neo-Renaissance
structure whose façade was covered of series of marble-sheathed arcades
and rotundas, topped by a flat roof, fringed by a thick balustrade. To
design the new tower, destined to be set into the northwest corner, Napoléon
LeBrun was required yet, but the idea to copy in a larger scale the
Campanile of San Marco in Venice was a John Hegeman's one, the president
of the Metropolitan Life himself. And, effectively, the new tower is quite
a carbon copy of the famed Venetian monument, but more than twice the
height, and with a façade bored of a multitude of windows. The tower is
composed of three main parts, as a Doric column, with a three-arched base
in harmony with the old building. Above soars the tower itself, organised
in three vertical stripes of windows in groups of three, without any
ornamentation than four colossal 4-story high concrete clocks (one per
side) with inlaid white and blue mosaic, and rusticated quoins at the
corners. The capital can be divided in four parts: a huge five-opening
loggia (four for the original Campanile) surmounted by a balustrade
surrounding a recessed square block, and the typical pyramidal roof,
punctuated by oculus, and headed at last by a cupola lantern, lighted at
night. New Otis elevators were conceived, able to cover 600 feet in 60
seconds. But the Metropolitan Life Tower will not stay the highest
building in the world for a long time, beaten in 1913 by the Woolworth
with 792 feet. Unfortunately, in 1964, an inopportune renovation erased
every Renaissance details from the base of the tower and the whole façade
of the oldest structure: just a stupid and criminal act!
The Metropolitan Life Insurance Company
built its headquarters on the eastern border of Madison Square Park in
1890.
Met Life, chartered in 1868, grew quickly, pioneering the sale of
insurance to immigrant wage earners whose death could mean destitution for
their families. By 1909, the company was the nation's largest life
insurer.
John Rogers Hegeman, Metropolitan Life's charismatic president, recognized
the value of an impressive home office. In 1907, he hired Napoleon LeBrun
& Sons to design a great marble office tower taller than any other
building in the world.
The fifty story tower is classical in nature, with a standard base, shaft
and capital, ending in a pyramidal spire, cupula and lantern.
Four monumental clocks adorn the tower, each encircled with Italian
Renaissance motifs of wreaths and flowers. The tower thus provided time,
light and music.
The Met Life Tower, in design, was actually a close replication of a
well-known historical structure, the sixteenth century Campanile in
Venice's Piazza San Marco.
In 1960, the original marble was replaced with limestone, and much of the
original ornamentation was removed. LeBrun's detailing around the clock
faces was preserved.
"It was dark by then, it
was kind of early evening, I think about seven o'clock or so. And
seeing the first lighted skyscrapers - it was snowing, very faintly, and
I think I began to cry because I remember feeling the snowflakes and the
tears sort of together"
-- Ayn Rand on her 1926 arrival to
New York from Russia as quoted in Ayn Rand: A Sense of Life.
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MetLife Tower
New York City
Horton Lees Brogden Lighting Design Inc.
By John Calhoun

Photo © Elliott Kaufman
As part of a $30 million restoration undertaken by the Metropolitan Life Insurance Company and overseen by Building Conservation Associates, the MetLife Tower now stands as a new, improved version of its old self. The cupola has been regilded with 23.75-carat Italian gold leaf, and the cracked Tuckahoe marble facades have been replaced, as have damaged white and turquoise tiles on the clock faces. Originally designed by Napoleon Le Brun & Sons, and modeled on the campanile at St. Mark's Square in Venice, the tower is on the National Register of Historic Places.
The building's facelift is most dramatic at nightfall: The restoration encompassed relighting the clock and the top floors, including the cupola and the eternal light. "The old system just wasn't that good at lighting the building," says Stephen W. Lees, senior principal of the lighting design firm Horton Lees Brogden. To meet the company-sponsored holiday programming, rain or shine, crews had to climb out in very exposed conditions and manually attach acrylic color filters to achieve, say, the tower's green and red Christmas vestments or red, white, and blue Fourth of July colors. Given labor and safety issues, and with the side benefit of expanding its holiday and event programming, MetLife wanted to automate the system.
"When the project began in 1999, there was really only one exterior color-changing fixture available in the marketplace," says Lees. "It was a converted theatrical projector spotlight that had a lamp life of about 700 hours—not long enough for an architectural installation. So we did some rummaging around and ended up marrying [the technologies of] two companies."
Sterner Lighting, a veteran in the exterior floodlighting business, collaborated with Motion Development Inc. (MDI), which specializes in custom scroller and dichroic color-changer installations. "Sterner made a low-profile custom fixture with a ballast and housing, and MDI made a color-changer insert," says Lees. The designer established 12 standard colors, but by using a subtractive cyan, magenta, and yellow process, the system can "give us any color in the spectrum that we want.". To read the entire story see the May 2003 issue of Architectural Record.
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contact
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nyc-architecture.com
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links
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